Through Viber, brands can become part of the sharing moment that consumers enjoy. Users are most receptive to Viber ads during breaks (at school or work) or on the road (trains, bus or car). Social and emotional Moments, when people are travelling or not, sharing a Moment with families and friend while apart. While targeting and demographics are a vital component of an advertising strategy, Rakuten Viber also allows brands to connect with consumers within the context of a ‘Moment’. 100% mobile and in-app formats for higher brand safety.Viber’s audience base is mainly urban families and professionals that love travelling, shopping and are always connected.Viber is the #1 messaging app for travellers.In addition to exclusive first-party data and reach, there are many benefits for brands who advertise on Rakuten Viber: Furthermore, Rakuten Viber utilises exclusive first-party data to ensure they’re reaching the right consumer with the right message. As mobile continues its rise as the device of choice for consumers across the globe, advertisers can leverage the Rakuten Viber inventory to reach 1.1b unique global users where they choose to spend their time.Īvailable exclusively through Rakuten Advertising, brands can employ highly-targeted advertising strategies to reach Viber users in a brand-safe environment. Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from.
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